Although very much has been made of the telling number of viewers wHO are observation Olympic events on the Internet, an analysis of the numbers game by Fox TV and reported today (Friday) by TV Week observes that television accounts for 99.7 percentage of Olympics total viewing time, patch the Internet accounts for the unexpended 0.3 percent. "Bottom line? Broadcast rules," Fox said. The network noted that its analysis was based in the main on figures provided online by the website TVBytheNumbers.com. The figures would appear to struggle with those provided by NBC, which said Tuesday that 92 percent of the audience is observation the Olympics on TV and 8 percent on the Internet. TV Week explained the discrepancy by noting that viewers watch the Internet streams for far shorter periods than they watch the television broadcasts.
15/08/2008
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